Who are the next generation of boaters? Three key audience segments emerged from our research, which we refer to as Core, Growth and Emerging segments. The latest research dives into the socio-demographics, psychographics, finances among our target audiences, their boating attitudes and interests, as well as the barriers and motivations to boat buying. The three audiences are made up of an estimated 91 million people in the U.S. alone. These 91 million potential boaters are not homogenous. They are younger, more educated and more ethnically and racially diverse.