Elkhart, Ind.-based Heartland Recreational Vehicles LLC has rolled out an iconic badge with the Terry Classic “retro” trailer, which debuted as a concept vehicle at last September’s Elkhart RV Open House. (To view a video click here or scroll to the right side of the RVBUSINESS.com home page.)
Coley Brady, vice president of sales and marketing, told RVBUSINESS.com that in late 2009 Heartland acquired all the travel trailer trademarks and brands from Fleetwood Enterprise Inc. following the company’s Chapter 11 bankruptcy filing as a result of the recession.
“We already resurrected the Prowler and Wilderness travel trailer lines and now we are bringing out the Terry, which has really strong brand recognition with consumers,” Brady said.
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